• Dora Hrkač

Why kindness always pays off

Updated: Aug 10



"A human being is a part of the whole called by us universe, a part limited in time and space. He experiences himself, his thoughts and feeling as something separated from the rest, a kind of optical delusion of his consciousness. This delusion is a kind of prison for us, restricting us to our personal desires and to affection for a few persons nearest to us. Our task must be to free ourselves from this prison by widening our circle of compassion to embrace all living creatures and the whole of nature in its beauty


- Albert Einstein "


“It's almost 40° outside, about "40" cars in line and around each pump at this #gasstation and this GENTLEMAN is apologizing to me for waiting...and I am the one who is sitting in the car, under AC, listening to the music and just waiting for him to fill up my tank. Maybe we can't always tip them (I am always running out of cash) but at least we can ALWAYS say sincere #THANKYOU and show them #appreciation for their hard work, kindness and humbleness that restores faith in humanity. 🙏🏻💙 (I kindly asked him to remove his mask for a second just to capture his smile) At the end of the day - ALWAYS BE THE REASON SOMEONE SMILES TODAY 😇”

My intention wasn't to collect likes, shares or followers, it was more a reminder to myself and everyone else just to be kind whenever we can, because kindness cost you nothing, and it always pays off somehow.

After it went viral, I was contacted by their Customer research specialist في ADNOC Distribution, Ms Nabila Al Dhuhoori, who kindly asked me to provide her with the information on which station this event occurred, and can I find out the name of this employee when I visit the station next time.

Few days after I went to take a coffee there. While ladies were preparing my daily dose of caffeine, I asked them to tell me the number of that station and showed them the photo of their colleague asking for his name including theirs as well.

“Mam’ are we in trouble, have we done something wrong?”, they asked worried.

With a huge smile on my face, I opened my phone and showed them the post, saying “Not at all ladies, as you can see, I just wanted to share with your management name of the people who stand behind this great service you are providing me every time I come to this gas station”.

They started giggling out of happiness. Once they were relieved I was not there to make some “customer drama report” they also told me how they admire their hard-working colleagues.


I though to myself, my God, this station is truly magical! I loved the way how they were united, showing that amount of respect towards each other.


God really works in a mysterious way…

Yesterday I went again to the same ADNOC gas station located in Business Bay, and GENTLEMAN from the beginning of this story recognized me and approached me to say thank you because his company rewarded him after seeing this post of mine.

I purposely won't mention how they have rewarded him. All I can say it was beyond symbolic, and it put tears of joy in his eyes. Mine as well. My heart exploded out of happiness, and that was my reward! All those “cliché” quotes such as “Be the change you want to see” finally became meaningful and real!

I am so glad, and actually so blessed I was given an opportunity to contribute this community in a way that had no hidden agenda, but literally saying THANK YOU ATSAL for you being you, so humble, so sweet and so kind.




With this case we have witnessed one of the best examples of employer branding and how little does it take to grow the healthy community and forming a chain of happy people, satisfied employers, valuable employees, and in the end, a loyal customers. What ADNOC had done is a small step for mankind, but a huge step for this employee, so there is not better way to finish this article than by quoting amazing Richard Branson:

“Clients do not come first. Employees come first. If you take care of your employees, they will take care of the clients.”



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