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Behind the Scene


Dora Hrkac is experienced, passionate, and innovative Marketing and Public Relations professional with over 10 years of experience effectively managing marketing projects from conception to implementation. Focused on creating and developing powerful strategies, using digital and all other marketing platforms to increase sales, brand awareness and overall company productivity.

A Croatian national, after completing the MA degree in Journalism at Faculty of Political Science in Zagreb, started her career as a Chief Editor at Superbrands Adriatic – World’s largest independent arbiter of branding. 

After upgrading her education at the University of Applied Sciences VERN, where she passed the State exam for Tourist Branch Office Managers in 2012, she continued her professional growth in tourism, while working for Atlas - the largest destination management company in Croatia, where she oversaw multidisciplinary teams across Marketing & Sales while managing B2C & B2B segment of business on domestic and foreign markets.

In 2019, she continued her international experience within Hilton, where she was responsible for driving the communication strategies for Hilton Ras Al Khaimah Resort and Spa and Hilton Garden Inn.

In 2021 and after facing COVID-19 situation, she decided to make the biggest change in her career, enhance her skills and explore new possibilities in the completely different industry. She joined Esyasoft Technologies, software product company based in DIFC, Dubai where she is currently obtaining the role as their Head of Marketing & Communications, using her expertise for building a brand awareness about the best solution provider for enabling smart utilities worldwide.

Dora is also a contributing author of various travel titles for the leading Croatian newspapers and magazines, and proud owner of her lifestyle blog called Dora Pandora, where she used to write about topics that inspire people to enjoy their life to the fullest, including travels which are part of her DNA.

Being a social media junkie, this huge marketing & PR enthusiast decided to expand her expertise under the project named ADORATA EMIRATA, which perfectly describes her love and passion about living and working in the United Arab Emirates.

Marketing & Communications are her passion and constant part of her life, and by building a wide audience on her LinkedIn profile, Dora decided to start writing articles about all type of industries, brands, and professionals in MENA region, also by sharing her knowledge on importance of a personal branding and how to build it.

About: About

Even though she carries Croatia in her veins, she considers UAE as her second home. As they say – “Home is where the heart is”, but her races faster right under the sun of the Middle East.




  • Best Marketing & PR solutions, following the latest global trends

  • Showcase of delivering creative marketing campaigns for leading travel & hospitality brands and destinations worldwide  - Hilton, Costa Cruises, MSC, Tourist board of Malta, TB Marrakech, TB India,  RAK TDA, Fly Dubai, Holland America Cruises, Turkish Airlines, Air Serbia, Air France, Embassy of India, Morocco, etc.

  • Own extensive network and partner network

  • Great relations with media & publishers, PR agencies and editors in Croatia and UAE region

  • Possibility of arranging PR articles, promotional banners, social media posts, professional photo-shooting, graphic design for all your digital marketing and promo materials

  • Over 12.000 international followers on LinkedIn

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